EMMS - Marketing Management System

Nurturing Company's Interaction

EMMS is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with customers and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales related activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new customers, nurture and retain those the company already has, entice former customers back into the fold, and reduce the costs of marketing and customer service.

The major objectives fulfilled are:

1) Higher sales productivity
2) Streamlined sales and marketing processes
3) Added cross-selling and up-selling opportunities
4) Improved customer service, loyalty, and retention
5) Increased call center efficiency
6) Higher close rates
7) Better customer profiling and targeting
8) Reduced expenses
9) Increased market share
10) Higher overall profitability
11) Marginal costing

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